We’ve compiled the top mobile and web push notification services to help you find the perfect platform for your business needs.
Looking to add pop-up messages while users browse? You’ll need a web push notification service to deliver messages directly to browsers. Want to reach customers on their mobile devices too? We’ve got you covered.
Push notifications are a powerful tool to enhance engagement and elevate user experience. But finding the right provider can be tricky.
That’s why we’ve compiled a list of the best push notification services to simplify your search.
Functions of Push Notification Providers
A push notification service enables applications to deliver messages directly to users’ devices, making it a highly cost-effective marketing tool for businesses expanding their online presence.
Browser notifications stand out with significantly higher click-through rates compared to paid ads, as users voluntarily subscribe to content they value.
Unlike email marketing, push notifications avoid common technical hurdles like soft bounces and block listings, ensuring reliable message delivery.
Advantages of Using a Push Notification Service
Push notification platforms share one key feature: they allow you to trigger campaigns based on specific conditions.
These conditions might include customer actions, such as adding an item to a wishlist or abandoning a shopping cart, or they could be based on user data like purchase history and website visits.
With some creativity, you can design highly targeted push campaigns to enhance user engagement and retention.
Best Push Notification Services
Connecting your website to a push notification service is easy with a one-click plugin for CMS platforms like Shopify and WordPress, or by simply adding a few lines of code.
To simplify your search, we’ve compiled a list of the top push notification services for your business.
- SuperBuzz
SuperBuzz is an artificial intelligence (AI) company specializing in marketing technology. Our fresh, new SaaS platform applies natural language processing to automate content creation and drive traffic. The SuperBuzz algorithm was designed by a group of machine learning pioneers committed to improving online marketing. Marketers use SuperBuzz to harness the power of AI and create eye-grabbing content.
SuperBuzz Inc. is a publicly-traded company listed on the TSX Venture Exchange under the symbol “SPZ”.
Best Features :
- The Power Of AI – The AI-powered technology goes beyond just optimizing your website for performance. It also provides you with valuable insights into user behavior. By analyzing user data, you can gain a better understanding of how customers interact with your website. This can help you identify areas of improvement and make changes that will improve the overall user experience.
- Push prompt optimization – Get more users on the same
traffic(up to more 50% increase in customer subscriptions compared
to other platforms) - Fully ChatGPT integration – Get creative and better performing push
notification for better user experience push message optimization by user journey – get better push notifications to your audience
and get more Revenue/Sales/KPI’s. - Works on any site – The AI-powered technology is designed to work on any website, regardless of the platform or content management system used.
- A/B Testing – Allows you to test different versions of your website to determine which one performs the best.
Pricing :
- Early Buzzer ( for motivated marketers): $147/month (billed annually) for up to 35,000 push messages
- Super Buzzer ( for marketers with revenue goals): $197/month (billed annually) for up to 100,000 push messages
- Enterprizzer ( for teams and businesses): $820/month (billed annually) for up to 1,000,000 push messages
How It Compares :
The self-learning engine is designed to help businesses optimize their websites for maximum performance. This technology is able to adapt to user behavior and provide you with the best possible experience. With this advanced technology, your website will be able to learn from user behavior and make changes to ensure that your website is running as smoothly as possible.
2. WebEngage
WebEngage is a marketing automation platform that integrates push notifications to help businesses send personalized messages across web and mobile platforms. It focuses on keeping users engaged with tools for targeting and automation.
With WebEngage, you can design user journeys and trigger notifications based on specific actions. The platform supports rich media in notifications and provides detailed analytics to help you track the performance of your messages.
Best Features :
- Multi-Channel Support: Deliver push notifications on web and mobile, as well as through email and SMS.
- Journey Designer: Build automated workflows and personalized user journeys.
- Advanced Segmentation: Target users based on behavior, preferences, and lifecycle stages.
- Rich Media Notifications: Add images and interactive elements to your notifications.
- Personalization: Tailor messages with dynamic content and user data.
Pricing :
- Custom Pricing: WebEngage offers tailored pricing plans based on your business requirements.
How It Compares :
WebEngage provides robust tools for businesses looking to create sophisticated user journeys. Its push notification feature is part of a comprehensive marketing suite. While the platform offers advanced automation and personalization, it may be more complex for smaller businesses, making it ideal for medium to large enterprises seeking advanced capabilities.
3. SendPulse
SendPulse is a marketing platform that features web push notifications, enabling businesses to send targeted messages to website visitors to boost engagement and drive conversions. Notifications can be automated based on user actions, such as abandoning a cart.
SendPulse allows for audience segmentation and message personalization, and provides analytics to track the performance of your notifications. It also lets you manage push notifications alongside email and SMS campaigns.
Best Features :
- Automation: Trigger notifications based on user actions and behavior.
- Multi-Channel Integration: Manage push notifications alongside email and SMS campaigns.
- Segmentation: Target users by location, device, behavior, and more.
- Subscription Forms: Design custom opt-in prompts to grow your subscriber base.
- Unlimited Notifications: Send unlimited messages, even with the free plan.
Pricing :
- Free Plan: Unlimited notifications for up to 10,000 subscribers.
- Paid Plans:
- $19/month: For up to 30,000 subscribers.
- $35/month: For up to 50,000 subscribers.
- Custom Plans: Available for larger subscriber bases.
How It Compares :
SendPulse is a great choice for managing push notifications alongside other marketing channels. It’s user-friendly and offers essential features. While it may lack advanced push notification tools, it provides a simple and effective solution for small to medium-sized businesses.
4. PushOwl
PushOwl is tailored for online stores, particularly those using Shopify. It helps businesses send web push notifications to boost sales and recover abandoned carts, focusing on delivering timely, relevant messages directly to users’ browsers.
With PushOwl, you can automate notifications for actions like cart recovery and price drops, encouraging customers to return to your store. The setup is straightforward and doesn’t require any technical expertise.
Best Features :
- Automated Cart Recovery: Send reminders to users who abandon their shopping carts.
- Personalization: Customize messages with product images and tailored offers.
- Real-Time Notifications: Alert customers about price drops, back-in-stock items, and flash sales.
- Analytics Dashboard: Track notification performance, including clicks and conversions.
- Easy Integration: Simple one-click setup with Shopify and other eCommerce platforms.
Pricing :
- Basic Bundle: Free for up to 500 impressions per month.
- Plus Bundle: Starting at $19 per month, offering extra features and higher impression limits.
- Power Bundle: $79 per month, with advanced features like custom automation and custom attribution windows.
How It Compares :
PushOwl is an excellent choice for eCommerce businesses aiming to boost sales with web push notifications. Its emphasis on cart recovery and real-time alerts effectively tackles common challenges in online retail. It’s a straightforward and effective tool for online stores. However, PushOwl is mainly focused on eCommerce, which may limit its appeal for businesses outside this sector. Additionally, its automation features may not be as advanced as those offered by some competitors.
5. Brevo
Brevo is a marketing platform that includes push notifications as one of its features. It enables businesses to engage website visitors with messages even when they’re off-site. Brevo’s push notifications can be used to promote offers, announce new content, or re-engage users.
With Brevo, you can manage push notifications alongside email, SMS, and chat, helping you keep all your marketing efforts organized. The platform allows you to segment your audience and personalize messages based on user behavior.
Brevo is easy to use and offers automation capabilities, allowing you to set up notifications that trigger automatically based on specific actions.
Best Features :
- Segmentation and Targeting: Send notifications to specific user groups based on behavior and demographics.
- Multi-Channel Integration: Manage push notifications alongside email, SMS, and other communication channels.
- Automation: Create workflows to trigger notifications based on user actions or events.
- Analytics and Reporting: Monitor notification performance with detailed metrics.
- Personalization: Tailor messages to improve relevance and boost engagement.
Pricing :
- Enterprise Plan: Starting at €99 per month, offering unlimited push notifications and advanced features.
- Custom Plans: Tailored to meet specific business needs and requirements.
How It Compares :
Brevo is perfect if you’re looking for a platform that integrates push notifications with other marketing tools. It’s a great choice for businesses that want to manage all their communications from a single platform. While it may lack some advanced push notification features of specialized services, Brevo provides a convenient all-in-one solution.
6. WebEngage
WebEngage is a marketing automation platform that offers push notifications, allowing businesses to send personalized messages across web and mobile platforms. It focuses on user engagement by providing powerful targeting and automation tools.
With WebEngage, you can design user journeys and trigger notifications based on specific actions. The platform supports rich media in notifications and provides detailed analytics, helping you track and understand the performance of your messages.
Best Features :
- Multi-Channel Support: Deliver push notifications on both web and mobile, in addition to email and SMS.
- Advanced Segmentation: Target users based on behavior, preferences, and lifecycle stages.
- Rich Media Notifications: Incorporate images and interactive elements in notifications.
- Personalization: Tailor messages with dynamic content and user data.
- Journey Designer: Build automated workflows and personalized user journeys.
Pricing :
- Custom Pricing: WebEngage provides personalized pricing plans based on your business needs.
How It Compares :
WebEngage offers robust tools for businesses looking to create complex user journeys. Its push notification feature is part of a comprehensive suite of marketing tools. While WebEngage’s advanced features may be complex for smaller businesses, it’s ideal for medium to large businesses seeking advanced automation and personalization.
7. Aimtell
Aimtell helps businesses re-engage website visitors by delivering personalized web push notifications. You can trigger messages based on user actions, such as viewing specific pages or adding items to their cart.
With advanced segmentation, Aimtell allows you to target users with highly relevant messages. You can also automate campaigns like cart reminders and price drop alerts. Adding images and interactive elements to your notifications enhances user engagement.
Best Features :
- Customization: Personalize notifications to align with your brand’s style.
- Advanced Segmentation: Create detailed user segments for targeted messaging.
- Rich Media Notifications: Enhance messages with images and interactive elements.
- Behavioral Targeting: Send notifications triggered by specific user actions and behaviors.
- Automation: Automate campaigns for common scenarios like cart abandonment.
Pricing :
- Basic Plan: $49 per month for up to 10,000 subscribers.
- Plus Plan: $99 per month for up to 50,000 subscribers.
- Pro Plan: $199 per month for up to 100,000 subscribers.
- Enterprise Plan: Custom pricing for larger requirements.
How It Compares :
Aimtell is perfect for businesses looking to convert website visitors into customers. Its emphasis on behavioral targeting and automation allows you to send messages that drive action. It’s a great choice if you want to boost your website’s user engagement. However, Aimtell’s pricing is on the higher side compared to some alternatives, and it may require more technical expertise for effective setup.
8. Pushwoosh
Pushwoosh enables businesses to send push notifications across web and mobile platforms, incorporating rich media and interactive elements for more engaging messages. It offers targeting options based on user behavior and preferences.
With Pushwoosh, you can automate notifications triggered by specific events and use real-time analytics to track performance. Its multilingual support makes it an excellent choice for reaching a global audience.
Best Features :
- Segmentation and Targeting: Personalize notifications using user data for more relevance.
- Rich Media Notifications: Enhance messages with images, videos, and interactive elements.
- Cross-Platform Support: Deliver push notifications to web browsers and mobile apps across multiple platforms.
- Multi-Language Support: Send notifications in users’ preferred languages.
- Automation: Create campaigns triggered by specific user actions or events.
Pricing :
- Pro Plan: Starting at $49 per month, offering advanced features and increased limits.
- Enterprise Plan: Custom pricing tailored to accommodate larger requirements.
How It Compares :
Pushwoosh is an excellent option for sending push notifications across multiple platforms. With rich media support and automation capabilities, it offers versatility and is well-suited for businesses targeting users on both web and mobile.
9. PushAssist
PushAssist enables businesses to send web push notifications to engage website visitors. Designed for ease of use, it allows you to start sending messages quickly and supports targeting and personalization.
You can create custom opt-in prompts to grow your subscriber base, while real-time analytics provide insights into notification performance. PushAssist is compatible with all major browsers and devices, ensuring broad reach.
Best Features :
- Customizable Opt-Ins: Create tailored opt-in prompts to boost subscriptions.
- Easy Integration: Quick setup with support for popular CMS platforms.
- Real-Time Analytics: Track and analyze campaign performance instantly.
- Automation: Automate notifications for specific triggers or events.
- Segmentation: Target users based on behavior, location, and other attributes.
Pricing :
- Basic Plan: Free for up to 3,000 subscribers.
- Business Plan: $25 to $369 per month for 3,500 to 50,000 subscribers, including additional features.
- Elite Plan: $299 to $999 per month for 75,000 to 175,000 subscribers, providing advanced features.
How It Compares :
PushAssist is ideal for small to medium businesses seeking a straightforward push notification solution. While it lacks some advanced features, it is affordable, user-friendly, and a great option for those new to push notifications.
10. Airship
Best Features :
Airship specializes in push notification services designed for personalized and context-aware messaging. It enables businesses to send rich media and interactive notifications to users on mobile apps and websites, with advanced targeting based on behavior and preferences.
The platform supports automated campaigns and user journey creation, offering deep analytics to help you understand user behavior and refine your strategies.
Pricing :
- Essentials Plan: Custom pricing, includes core features.
- Enterprise Plan: Custom pricing, offering additional features and dedicated support.
How It Compares :
Airship is ideal for large businesses that need advanced push notification features. With a focus on personalization and analytics, it offers powerful capabilities, though it may be more complex and expensive. It’s a great choice if you require sophisticated tools.